Marketing Digitally is a KA2 strategic partnership in the adult education field (2018-2020).

The partnernship is composed of the Turkish coordinator, Konya İl Milli Eğitim Müdürlüğü, the Institut für Okonomische Bildung Gemeinnützige GmbH (Germany), Associazione Euphoria, Previform – Laboratório, Formação, Higiene e Segurança no Trabalho (Portugal), Federacion de Trabajadores Independientes de Comercio(Spain) and Hayat Boyu Gelisim Dernegi (Turkey).


The project idea grew up combining two major considerations:

1) There is high demand for IT skills: in Europe, 756,000 jobs in the IT field are projected to be vacant by 2020 (Digital Agenda Scoreboard 2016). The paradox is that although millions of Europeans are currently without a job, companies have a hard time finding skilled digital technology experts.

2) During 2016, one out of five enterprises in the EU-28 made electronic sales. The percentage of turnover on e-sales amounted to 18 % of the total turnover of enterprises with 10 or more persons employed. In the EU-28, during the period 2008 to 2016, the percentage of enterprises that had e-sales increased by 7 percentage points and the enterprises’ turnover realised from e-sales increased by 6 percentage points.

As a result, digital strategies and developing digital key competencies can play a significant role in
bridging the gap between the labour market and unemployed or low-skilled adults looking for new jobs or trying to renew their professional paths.

The project partners firmly believe that the sector of the digital market can be crucial for the development of new professions and relevant skills among adults. They need to be provided with practical competencies to build stronger careers, especially taking advantage of the digital field. In fact,the digital market competencies can be transferred and applicable in many different sectors, and maybe there is no job that does not require at least a basic ICT knowledge.
In the current world characterized by high level of unemployment, we cannot waste such opportunity.
Starting from these preliminary need analysis, the project Marketing Digitally intends to offer various educational and advisory activities on digitalization and market orientation for adults’s trainers, low skilled adults that could be (potential) entrepreneurs, based on the e-platform. This learning Platform will be developed for providing the teaching materials as well as for the self-learning and consulting mode for potential and existing entrepreneurs, who would like to build up their digital and marketing skills.

Having all these in mind, within Marketing Digitally we foresaw 2 Learning/Training/Teaching activities: one in Germany which took place in April 2019 and one in Portugal planned for April 2020.

We will also develop 4 Intellectual Outputs which consist of Curricula 1, Curricula 2, preparation of training Materials and the eLearning Platform as well as the virtual eMarketing platform.


All the project results are available on the website: